Whether you’re off to a slow start or don’t know where to start with your digital marketing agency, the beginning stages of any business are crucial and can make or break your success. So it’s important to know how to start your digital marketing agency the right way from the get-go.
In this post, I’ll be discussing four essential things you need to have when you’re starting if you want to build a successful digital marketing company. These are fulfillment, finance, sales, and systems and tools. Let’s take a closer look at each one:
One of the most important things you have to do is ensure you have fulfillment. Go find a VA, white label fulfillment, etc. Make sure you have the product on point before you go out and sell. It’s important that what you’re selling is aligned with your fulfillment. So, you first need to find a partner, someone you can trust that can do your fulfillment long-term.
Finances are crucial for a digital agency. I’m big on profitability and let’s be real, none of us like debt. I don’t believe you need to go into debt for this work. When you go into debt, all you’ll do is leverage and have more risks on your back.
You don’t need a fancy website or coach to get started. I would go as far as to say you need less than $100 to start. When it comes to financing, getting a budget is one thing you need to keep in mind when you’re getting started.
Get A Budget: You need a budget to understand what you can and cannot spend. This will help you track your finances and ensure you’re not overspending.
For sales, you don’t need to spend any money. You don’t have to spend money on Facebook ads or hiring a prospecting company. You don’t need it. All you need is to implement strategies like:
Lowe’s Strategy: You need to go to Lowe’s right and sit in the parking lot when it opens. Most plumbers, roofers, and HVAC have their numbers in the trucks. So, when you see them, write down the number and give them a call later on. Talk to them, create a connection, and engage with them.
Referrals: This could seem a bit more difficult, but let your family and friends know what you’re doing. Show them that you’re prepared; tell them how you can help them, why your digital marketing company is different, and what value you bring them. It’s not about making money outright; it’s about getting the experience.
4- Systems And Tools
A digital marketing agency startup only need two tools:
A Website: This shouldn’t have to be a big investment. You can use Wix, WordPress, or any other accessible platform. You should only invest in buying your domain and making the website your own. Make it clean and simple, and move on.
An Email Account: Part of building trust with your clients has a lot to do with how you present yourself to them. Get your domain name; it’ll make you look more professional. People are more likely to find you trustworthy if you’re emailing them from “firstname.lastname@example.org” than a simple Gmail account. Doing this only costs around 10 to 20$ a year.
It’s important to stay focused. Starting yourdigital marketing agency isn’t easy. You need to be invested in your work and have a clear vision for your future. Work hard, concentrate, and keep these four things in mind, and you’ll be on your way to success.
If you want to learn more about starting your digital marketing agency you can get our book to read about the lessons learned from growing our team to 200 people and scaling our business to 8 figures in just 4 years.