Digital Marketing Company: Hiring Structures

Dec 14, 2022 | JC Hite

Figuring out the hiring process is a big responsibility for a Digital Marketing Company. After all, the people they hire will be responsible for carrying out the agency’s campaigns and goals. It’s important that these employees are not only qualified and skilled but also compatible with the agency’s values and culture.

When establishing a hiring structure for your marketing company, you need to determine what kind of people you want to hire. Do you want to hire talent based solely on experience related to their field? Are you willing to invest in training if you’re willing to sacrifice experience for work ethic? These are all important questions you need to ask yourself. 

Things To Consider For Your Hiring Process

When starting, setting guidelines for who you want to hire is important. This will ensure you’re building a reliable team that will take your company to the next level. The structure of your agency can have a profound effect on the growth of your business– So let’s take a look at things you need to keep in mind when you’re starting your hiring process. 

Let’s take a closer look at what you need to keep in mind when hiring: 

Values and Goals

Your company values and goals are the foundation of your brand. When hiring, you want to ensure the people you bring on share these values. This will create a more cohesive work environment and help move your company in the right direction.

You want your team to share values and to be interested in reaching a common goal, not just because it looks good on paper. A company with a common goal and everyone is aware of their part in achieving it is much more likely to succeed than one where everyone is just focused on their numbers.

Quality Over Quantity

It’s better to have a team of 5 people who are fully committed and care about the company than a team of 10 who are just in it for the numbers. You want to build a team of passionate individuals who will go above and beyond to get the job done.

Hiring many people who aren’t as dedicated to their role can be your downfall. Hiring people is costly, so you want to ensure you get the most out of each hire.


When hiring a team for your marketing company, finding people compatible with your business’s culture is important. This will create a more enjoyable work environment and help create a cohesive team. You can assess compatibility by doing things like conducting phone or video interviews and having discussions with management.

Our Hiring Process

At Hite, we take hiring people very seriously. We want to ensure our team is aligned with our beliefs, goals, and company culture. Our process usually involves two interviews, a video to get to know the candidate better, and a discussion within management. This helps us get a well-rounded view of each candidate and see if they would be a good fit for our team.

Find The Right People For Your Team

Many believe that hiring lots of people and increasing the size of your team is enough to grow and scale as a business. But this couldn’t be further from the truth. A digital marketing agency is only as good as its team members. That’s why it’s critical to take the time to find the right people for your team – people who are compatible with your company’s values, goals, and culture.

Hiring quality workers is more important than hiring quantity. At a small digital marketing services agency, everyone needs to be committed and care about the company, not just their numbers. It’s important to find people who are compatible with your team and will work well together.

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