Choosing Your Digital Marketing Services

Dec 8, 2022 | JC Hite

If you’re starting with your digital marketing agency, you may want to start offering every service available to your clients. However, it’s best to start with just a few services and then expand as you grow.

Trying to encompass every service at once may be overwhelming, and focusing on quality over quantity is better. You want to be able to deliver good results to your clients rather than trying to do too much and spreading yourself too thin. Let’s take a closer look at digital marketing services and how to know which service to offer when you’re just starting. 


Digital Marketing Services

The first thing you need to figure out when starting your agency is knowing which services you’ll offer to your clients. Each service needs to be strategized, organized, and executed to ensure your clients’ success. There are a lot of digital marketing services to offer, and it can be difficult to know which ones to start with and how many you should offer. The most common digital marketing services are:


PPC (Pay-Per-Click) Advertising 

PPC is a type of paid advertising that allows you to place ads on Google so people searching for keywords related to your business can find you. The advantage of PPC is that you only pay when someone clicks on your ad, so it’s a very effective way to get in front of your target audience. The downside of PPC is that it can be expensive, so you need to be strategic with your keywords and ad copy to ensure you’re getting the most bang for your buck.


SEO (Search Engine Optimization) 

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). The advantage of SEO is that it’s a long-term strategy that can continue to bring organic traffic to your website even after you stop working on it. The downside of SEO is that it takes a lot of time and effort to see results, so it’s not a quick fix like PPC.

SEM (Search Engine Marketing)

SEM is paid advertising that allows you to place ads on search engine results pages (SERPs). The advantage of SEM is that it’s a very effective way to get in front of your target audience. The downside of SEM is that it can be expensive, so you must be strategic with your keywords and ad copy to ensure you’re getting the most bang for your buck.


Web Design and Development 

Web design and development is the process of creating a website from scratch or improving an existing website. The advantage of web design and development is that you have complete control over the look and feel of your website. The downside of this for your marketing company is that it can be time-consuming and expensive.


Social Media Marketing

Social media marketing is using social media platforms to promote your business. The advantage of social media marketing is that it’s a great way to connect with your target audience and build relationships. The downside of social media marketing is that it can be time-consuming, and you need to be active on social media to see results.

Determine What You Will Offer

So now you know the services you can offer, but how do you narrow down the options to know which one you should offer? It all comes down to your target market, your niche, and what services will best serve them. If you’re starting, selecting one or two services to focus on so you can hone in on your expertise is the best way to go for a marketing company.

For example, if you want to focus on small businesses, you may want to offer SEO and PPC since they are the most common digital marketing needs for small businesses. If you want to focus on e-commerce businesses, you may want to offer SEM and web design and development since they are the most common digital marketing needs for e-commerce businesses.

Once you’ve selected the services you want to offer, it’s time to start developing your strategies. This is where keyword research, competitor analysis, and buyer personas come in. By doing your research and developing strategies tailored to your target market, you’ll be able to set your digital marketing agency up for success.

Set Yourself Up For Success

Digital marketing is an ever-evolving field, so it’s important to educate yourself on the latest trends and best practices continually. Staying up-to-date on the latest industry news will help you provide the best possible service to your clients and keep your business ahead of the competition. Now that you know how to choose what services to offer at your digital marketing agency, it’s time to start developing your strategies!